After much speculation – this June, the Brooklyn Mirage is turning the page and stepping into a new era as Pacha New York.
The news was confirmed in a February 3 press release, with Pacha’s parent company, FIVE Holdings, announcing a long-term agreement that puts them in full operational control of the Brooklyn Mirage and The Great Hall complex. The move follows earlier reports that FIVE was in discussions to take over the East Williamsburg site, which includes the Brooklyn Mirage, The Great Hall, and Kings Hall.
The deal comes after a turbulent period for Avant Gardner, which filed for Chapter 11 bankruptcy last August following mounting debt linked to a major renovation. Now, with an agreement in place with Avant Gardner’s primary lender, Axar Capital Management, the venue is set for a reset—and a familiar name is returning to the city in the process. This marks Pacha’s first New York outpost since Pacha NYC closed in 2016, ending a decade-long run in Hell’s Kitchen.
Under the new setup, the Brooklyn Mirage will operate seasonally as Pacha New York from June through October, staying true to its summer-focused roots. FIVE Holdings has promised a packed calendar featuring top-tier electronic artists, Grammy winners, and large-scale productions designed to match the venue’s reputation for spectacle.
The Great Hall, meanwhile, will continue year-round as a multi-genre space for live music and emerging sounds, with upgrades already on the horizon.
For FIVE Holdings, the move is about more than just opening another club. New York, they say, represents a major milestone—an opportunity to build something with lasting cultural impact in one of the world’s most influential cities. Axar Capital echoed that sentiment, describing the partnership as a chance to restore the venue as a must-visit destination for music lovers and take it to the next level.
All signs point to a busy summer ahead, with a legendary club brand ready to leave its mark on New York nightlife once again.
Pacha’s history
Pacha’s story starts in 1973, on the sun-kissed island of Ibiza, when Ricardo Urgell opened a small club with a simple idea: good music, good people, and nights that felt a little bit magical. What he probably didn’t plan for was creating one of the most recognisable nightlife brands on the planet—complete with those instantly iconic cherries.
Through the late ’70s and ’80s, Pacha grew alongside Ibiza itself, becoming a home for disco, early house, and Balearic sounds. It wasn’t about trends so much as atmosphere. Pacha nights were social, glamorous without being stuffy, and always rooted in the joy of the dancefloor. DJs played long, flowing sets, sunrise mattered, and nobody was in a rush to leave.
By the ’90s and 2000s, Pacha had gone global. The Ibiza club became a pilgrimage site for clubbers, while Pacha-branded venues popped up everywhere from New York to Buenos Aires, Barcelona to Sydney. Big-name DJs helped cement its reputation, but the club never lost that sense of warmth and escapism—it always felt like you were stepping into a party rather than a performance.
Decades on, Pacha remains a symbol of how clubbing can be stylish, emotional, and fun all at once. It’s not just about the music (though that’s always been top-tier), it’s about the feeling: dancing with friends, losing track of time, and walking out into daylight wondering how the night went by so fast. That’s the real Pacha legacy—and it still hits just as sweet today.
